To understand evergreen content, you need to know what it is.
To create evergreen content, you need to know why you’re creating it.
What is Evergreen Content?
Evergreen content is content that can sustain interest over time, it’s relevant enough to be left on its own over a long period.
It is a timeless never-ending piece of search engine-optimized content but it does need to maintain it freshness.
It needs updating but very little of it.
In order words, it can last a long time and people need it year round.
Why is Evergreen Content Important?
The claim for creating evergreen content is:
- to drive traffic to your site
- improve search engine rankings
- get backlinks
- help you to become an authority
- increase organic traffic
Types of Evergreen Content Examples
A few examples of creating types of evergreen content could be:
- Questions people ask
- Ultimate Guides
- Beginners Guides
- Everything you need to know
Where to Find Evergreen Content Ideas
Evergreen content ideas are not trending ideas, trending ideas are what’s happening now or passing through and are not year-round content.
You can easily get evergreen ideas from:
- People Also Ask
- Competitors comment section
- Case studies
- Research and more
How to Create Evergreen Content
- Create an evergreen content strategy.
This means that while you’re creating your content strategy or content calendar, evergreen can be included in the mix.
- Choose your topic and make it useful.
Since the Helpful Content Update, it is just as important now as it was before to make sure that the ever-lasting never-ending fresh content is all that and still useful.
- Optimize your evergreen for SEO.
Just like you should already be doing for every other thing on your site, optimize it for search engines. You can create evergreen content all day, but if you don’t optimize it, search engines may have a hard time indexing it.
- Link to authoritative sites
- Use keywords
- Use related keywords
- Add related topics
- Link to other related evergreen content
- Add alt text to images
- Site your sources
- Avoid using words related to time
- Keep it fresh.
Not only do you need to make sure your evergreen content stays fresh, if and when it needs to be refreshed but you should also make sure your writing doesn’t go stale. If it needs some sprucing up then spruce it up, if there’s more to add then add.
Final Thoughts on Creating Evergreen Content
Evergreen content can be a valuable piece of content added to your portfolio of posts that will require little to no updating over a long period of time and that can give you time to work on and create other things.
You can also use an evergreen piece of content as a cornerstone to break off into different topics to provide your site with more useful relevant needed content for your users.
Think of the benefits that your evergreen topics could provide to your site when you’re creating your evergreen strategy.
Regardless of what type of content piece you are creating, make sure it is always optimized, useful, and what a user needs.